Since 1997, The Rackes Group has designed and managed the diversity communications for AT&T SC. Services include a print calendar and honoree event collateral, a mobil responsive website and all web communications including monthly honoree messages to more than 5,000 recipients and tweets about key dates in African American history.
The calendar is a who's who of leaders in business, the arts, religion,
communication, education, entertainment and other fields. Each year a new look is unveiled to recognize the new calendar of honorees.
TheRackesGroup's challenge is to keep the calendar website (and calendar design for the past 14 years) fresh and different, yet still matching with the vision of the calendar.
The calendar is a project of AT&T and partners including WIS-TV, ETV, the S.C. Department of Education, the USC Department of African American Studies and The State.
For more information and to download a calendar and biographies of the calendar honorees, go to www.scafricanamerican.com.