New Campaign, New Look!
Jim Rex announced his campaign for Governor in September 2009 with a simultaneous launch of a new, highly-functional website. The website's main feature , "Rex in Real Time" , is a live feed of campaign news, blog posts, videos, Facebook and Twitter posts. There is no longer a delay in getting an update posted to the campaign website while an event is occurring or right at the moment news breaks.
This is also a great example of how TRG works to evolve the brand of a client. The logo used while Jim Rex was candidate for State Superintendent does not clash with the updated Gubernatorial candidate logo, and yet, looks much more modern and fresh. The new website uses a similar color palette, but in a dramatically different way. The audience can tell that the candidate is the same person they've known and trusted, but also tell that the game has changed with this new race.
Backing the entire website up is the new Contact Profiler Contact Management System. This new system tracks contacts and contributions for easy reporting, managing, and use by the campaign team.
Check back in a few months to see the other developments on the horizon for www.jimrex.com!