The Rackes Group, Strategic Internet Communications

When the State Department of Education decided to change the lackluster perception of public education in South Carolina to one of innovation and challenge, they asked TheRackesGroup to help create a mark that would reflect the new positioning.  Using elements of hands reaching upward, TRG created a new brand to match the Superintendent's vision for public education.

The logo and its branding tag, Together, we can, now hang in the entry to the Department's offices, on display banners at events, on the website and across the state, representing the hopes for South Carolina's improving public education system.