The Rackes Group, Strategic Internet Communications

The Conservation Voters of South Carolina are dedicated to preserving the natural beauty and resources of South Carolina. Part of their mission includes monitoring and publishing the positions and public records of South Carolina legislators. Coming into the 2008 Election cycle, the CVSC offered much of this information through an older website with content delivered largely in PDF and spreadsheet format. During the summer, CVSC management asked TheRackesGroup to reorganize and redesign the site to better support the interests of its voting audience.
The new site, launched in September 2008, includes a map of endorsed candidates, scorecards, online membership contributions and dozens of educational pages. The CVSC now communicates directly with its membership electronically through branded email messages.