Alliance For Women Redesigns Site To Match Focus
The Alliance for Women kicked off the new year with a reorganized and bolder website. Through the use of online surveys and core audience feedback, the Alliance refined its mission to focus on economic autonomy, health and well-being and political participation by women.
As the coordinator of women's initiatives across the state, the Alliance chose to add a self-submitting calendar with online event registration and columns from well-respected women while retaining a talent bank of women interested in serving on boards and commissions.
Combined with the launch, the Alliance adopted an aggressive schedule of electronic messaging intended to cost-effectively increase the information available to more than 20,000 women across the state.
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