Columbia, SC - Beginning with the South Carolina Democratic Primary in February, 2004, TheRackesGroup offered online Kerry supporters a selection of electronic postcards--e-cards--which could be forwarded to friends and associates with a personalized greeting. Following their successful launch in South Carolina, the Kerry e-cards were redesigned for a national audience and helped Senator Kerry define his front-runner position through the Virginia and Kentucky primaries.
The South Carolina e-cards can be viewed at http://kerry.opinionsc.com. The national e-cards are available to Kerry supporters at http://kerry.opinionus.com.
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TheRackesGroup provides strategy and execution of online marketing solutions for regional and national organizations.