When Tommy Moore brought on a new management team, one of the first things they did was seek professional help to replace an ungainly web presence. TheRackesGroup (TRG) quickly established a new brand for the campaign in the waning days of the election, running a hard race in a heavily Republican state.
Moore, a respected and moderate State Senator of several terms, established a new position too late to recover ground lost in the late spring and early summer but build a cadre of online supporters, raising substantial funds online in the final month of the campaign.
TRG was responsible for all electronic aspects of the campaign from email to website, from emessaging to secure contributions.