Called "persuasive" and "creative" by The State and other endorsing media, Emile DeFelice, an organic pig farmer, built a campaign around resonating theme "Put Your State on Your Plate."
DeFelice, a Georgia native, is also an entrepreneur who helped South Carolina shrimpers establish the first local production facility in the state, organized a network of markets around the state through which small and local farmers could sell their products, and adopted a personal/family mantra of eating only indigenous food during the campaign.
TRG assisted DeFelice in becoming a household name in South Carolina and something of a legend among those who believe in South Carolina's future