When the concept, architecture, and wireframe are all approved, design begins in earnest. Because design is an evolving process, the designer has already established preliminary thoughts on its execution, so initial drafts, or sketches, follow quickly.
The primary objective of graphic design is effective visual communication - your brand, your sophistication, your warmth, your stability. On the web, great design places aesthetics in a usable context. In applications, good design makes the tools easier to use.
The challenge of design is facilitation of effective communication between your organization and your clients. In combination with solid information architecture, design determines, in large part, the success of the user experience. We believe there are three criteria we must meet to create a successful design:
Successful web or interface design offers an interactive experience that is useful, engaging, usable and appreciated. To see additional examples of TRG's design, please visit our portfolio.