No single part of the creative process can deliver a high degree of success without the others.

When the concept, architecture, and wireframe are all approved, design begins in earnest. Because design is an evolving process, the designer has already established preliminary thoughts on its execution, so initial drafts, or sketches, follow quickly.  

The primary objective of graphic design is effective visual communication - your brand, your sophistication, your warmth, your stability. On the web, great design places aesthetics in a usable context. In applications, good design makes the tools easier to use.

The challenge of design is facilitation of effective communication between your organization and your clients. In combination with solid information architecture, design determines, in large part, the success of the user experience. We believe there are three criteria we must meet to create a successful design:

  • Simplicity: A truly elegant design will present only the elements required to communicate with the user. Simplicity allows each element to be intimately tied to an overall message you choose to communicate.  Lean design can also enhance the flexibility and adaptability of the web system, which ultimately supports the site's structure, conserves screen space and bandwidth usage.
  • Consistency: Consistency increases the site's ease of use, reinforces a strong sense of structure, and reduces the learning curve required to navigate the website.  Consistency, or lack of consistency, can have a strong impact on the user's view of your company.
  • Focus: Focus enables you to control the user by placing emphasis on key site elements. By establishing focus for the user you can be sure to communicate important information right away without seeming to shove it down their throat.

Successful web or interface design offers an interactive experience that is useful, engaging, usable and appreciated. To see additional examples of TRG's design, please visit our portfolio.